Language techniques — speeches, broadcasts and advertising

by question type · 8 practice items

Q1–Q8Listening practice
How to use this set. Each recording already plays the text twice, as in the exam, with a pause between the readings. Answer the question first, and only then open the transcript to check what you missed. Every text here is a monologue, because in the past papers this question has never been a conversation. Read or hear each one, then name the technique, say what is actually being claimed, and say what it does to the listener. The naming is the easy mark; the last part is where most answers stop short.
Language and persuasion5 marks · speech
AUDIO
How does the speaker make the reading programme sound worth joining? Support your answer with reference to the text.5
How to answer. Five marks means two or three techniques with their effect. Listen for the number from last year, the rhetorical question at the end, and the change of time to the weekend.
Model answer — open after you have written yours
the answer itselfevidence from the textwhy it mattersties it together

The speaker makes the reading programme sound highly appealing by highlighting its proven popularity, increased convenience, enriching activities, and attractive perks. She references past success by noting that 'over 300 people attended' last year and found it 'very interesting', while explaining that moving the event to the 'weekend' accommodates working parents, supported by the rhetorical question 'who doesn't want their child to read more books?'. To further demonstrate its value, she details the rich educational resources, including 'over 500 newly bought books' and a 'famous teacher' invited for storytelling, alongside welcoming perks like free admission, a 'small gift for every child', and complimentary 'hot tea and pastries'. Through these combined appeals to parental aspirations, engaging activities, and generous hospitality, the speaker makes the programme sound unmissable and thoroughly rewarding for the whole family.

Dictation — listen and type what you hear

Replay the audio above as often as you need, and type each line as you hear it. Punctuation and spaces are ignored, so you only need the characters. You need Chinese input switched on — on Windows: Settings → Time & language → Language & region → Add a language → Chinese (Simplified); on Mac: System Settings → Keyboard → Input Sources → + → Chinese, Simplified → Pinyin.

FEMALELine 1
Transcript — open only after you have answered
FEMALE大家好!我是社区图书馆的小王。去年我们的读书活动来了三百多人,大家都觉得很有意思。今年我们把时间改到了周末,方便上班的家长带孩子一起来。谁不想让孩子多读点书呢?这次我们新买了五百多本书,有好看的画册,也有好玩的故事书。我们还请了有名的老师来给小朋友们讲故事。而且活动完全免费,每个孩子都能拿到一份小礼物。馆里还为大家准备了热茶和甜点,欢迎大家这周六带上全家人一起来参加吧!
Words from this text社区shè qūcommunity画册huà cèpicture book / album免费miǎn fèifree of charge甜点tián diǎndessert / pastries
Language and persuasion4 marks · speech
AUDIO
The speaker uses repetition and a comparison to persuade the class. Explain each one and its effect.4
How to answer. Four marks means two techniques, each with the effect. '再一次' is the repetition; '手机像零食' is the comparison.
Model answer — open after you have written yours
the answer itselfevidence from the textwhy it mattersties it together

The speaker employs the repetition of 'once again' alongside a comparison between mobile phones and 'snacks' to persuasively address the students. He reiterates 'once again' when urging the class to distance themselves from their devices, and compares checking a phone to eating snacks, where a single bite inevitably escalates into losing one's appetite for a proper meal. The repetition underscores the critical urgency and high stakes with only two weeks remaining before the final exam, while the comparison makes the insidious danger of procrastination relatable by showing how a five-minute glance easily turns into hours of lost study and mental disruption. Together, these devices make the threat of phone distraction tangible, effectively convincing the students to recognise their lack of self-control and put their phones away in their school bags.

Dictation — listen and type what you hear

Replay the audio above as often as you need, and type each line as you hear it. Punctuation and spaces are ignored, so you only need the characters. You need Chinese input switched on — on Windows: Settings → Time & language → Language & region → Add a language → Chinese (Simplified); on Mac: System Settings → Keyboard → Input Sources → + → Chinese, Simplified → Pinyin.

MALELine 1
Transcript — open only after you have answered
MALE同学们,离最后的大考只有两周了,大家都很紧张。有人觉得看五分钟手机没关系,但是一拿起来就停不下来。我再一次提醒大家:手机像零食,吃一口没事,一直吃就吃不下饭了。零食吃多了,就不想吃饭。同样,手机看多了,不仅浪费时间,心也静不下来,没心思复习。两三小时白白过去,书还没读完,怎么能考好呢?我之所以再一次强调,是因为时间真的不多了。再一次——考前这两周,把它放远一点。请大家关掉手机,放在书包里,一起认真准备!
Words from this text提醒tí xǐngto remind零食líng shísnack浪费làng fèito waste强调qiáng diàoto emphasize / to stress
Language and persuasion4 marks · announcement
AUDIO
The speaker uses figures and a direct call to action. How do these persuade residents to take part?4
How to answer. Two techniques, each with its effect. The figures give the size of last year's turnout; the call to action tells them exactly what to do on the day.
Model answer — open after you have written yours
the answer itselfevidence from the textwhy it mattersties it together

The speakers use specific figures to highlight the proven impact of community participation and reassure residents that only a minimal time commitment is required. They cite how 'over 60 residents' successfully collected '80 bags of rubbish' during the last clean-up, and stress that taking out just 'two hours' this time will make the environment even more beautiful. To turn this enthusiasm into concrete participation, they issue a direct call to action, telling residents to 'bring gloves' and 'gather downstairs' at 'eight o'clock' this Saturday with new tools and rubbish bags already prepared for them. By clearly detailing the tangible past achievements alongside explicit instructions on when and what to do, the speakers eliminate logistical hurdles and persuade residents that contributing their share is both effortless and worthwhile.

Dictation — listen and type what you hear

Replay the audio above as often as you need, and type each line as you hear it. Punctuation and spaces are ignored, so you only need the characters. You need Chinese input switched on — on Windows: Settings → Time & language → Language & region → Add a language → Chinese (Simplified); on Mac: System Settings → Keyboard → Input Sources → + → Chinese, Simplified → Pinyin.

FEMALELine 1
MALELine 2
FEMALELine 3
MALELine 4
FEMALELine 5
Transcript — open only after you have answered
FEMALE各位邻居请注意,上次大扫除,我们一个上午收了八十袋垃圾。
MALE那次有六十多位居民参加,把小区的花园都清理干净了,效果真好。不过最近草地上又出现了一些废纸和空瓶。
FEMALE对,所以我们要继续努力。这次只要大家拿出两个小时,环境就会更美。这个周六早上八点,带上手套,楼下集合,我们一起再来一次。
MALE我们已经为大家准备好了新工具和垃圾袋。请大家准时到场,为我们的小区出一份力!
FEMALE保护环境人人有责,期待大家的参与!
Words from this text居民jū mínresident手套shǒu tàogloves垃圾袋lā jī dàirubbish bag准时zhǔn shíon time / punctual
Language and persuasion5 marks · dialogue
AUDIO
The parent says 'I am not anxious at all'. How does this statement work in the text?5
How to answer. The words say one thing and the details say another. Point out the contradiction and what it reveals about the parent's real feeling.
Model answer — open after you have written yours
the answer itselfevidence from the textwhy it mattersties it together

The parent's claim that she is 'not anxious at all' functions as an ironic contradiction between her words and her behaviour, revealing that she is in deep denial about her overwhelming anxiety. While she insists she is calm, her obsessive actions betray her stress, as she has already investigated three classes, inspected classrooms for noise and class size, interviewed five teachers to meticulously compare their past results, browsed online forums every night, and drafted four different weekend timetables. This excessive over-preparation is even highlighted by her husband, who remarks that she sounds 'even more nervous than the child', illustrating that her micromanagement goes far beyond normal planning. Ultimately, her statement serves as a defensive rationalisation to convince herself and others that she is merely being thoroughly prepared, when in reality her compulsive actions expose her acute parental pressure and anxiety.

Dictation — listen and type what you hear

Replay the audio above as often as you need, and type each line as you hear it. Punctuation and spaces are ignored, so you only need the characters. You need Chinese input switched on — on Windows: Settings → Time & language → Language & region → Add a language → Chinese (Simplified); on Mac: System Settings → Keyboard → Input Sources → + → Chinese, Simplified → Pinyin.

FEMALELine 1
FEMALELine 2
Transcript — open only after you have answered
FEMALE马上就要开学了,很多家长都在忙着给孩子选课,四处打听哪里的老师最好。我当然不着急,我一点都不着急。只是我已经问了三个班,昨天还去看了教室。我发现有的班学生太多,有的地方环境又不够安静。
FEMALE我还跟五位老师聊了很久,把他们去年的成绩都细心比较了一下。每天晚上我都上网看别的家长怎么选课,连周末的作息时间表都做好了四份。孩子他爸常对我说,听起来你比孩子还紧张。其实我只是想做好准备,真的没有太大的压力啊!
Words from this text打听dǎ tingto ask about / to inquire比较bǐ jiàoto compare作息zuò xīdaily routine / work and rest紧张jǐn zhāngnervous / anxious
Language and persuasion4 marks · speech
AUDIO
The host says the old street 'can talk'. What does this way of speaking add to the description?4
How to answer. Do not translate it word for word. Explain what the host means and what feeling it creates for listeners.
Model answer — open after you have written yours
the answer itselfevidence from the textwhy it mattersties it together

By describing the old street as being able to 'talk', the host uses personification to convey that its historical details actively communicate its rich heritage. He refers to physical features such as 'advertisements from decades ago' on the stone walls and stone benches worn shiny by people sitting on them, explaining that every corner 'tells its own story'. This metaphor brings inanimate surroundings to life, making the street feel approachable and warm, 'like a living old friend'. Consequently, this expression enriches the description with nostalgic warmth and vitality, inviting listeners to emotionally connect with the street's enduring history.

Dictation — listen and type what you hear

Replay the audio above as often as you need, and type each line as you hear it. Punctuation and spaces are ignored, so you only need the characters. You need Chinese input switched on — on Windows: Settings → Time & language → Language & region → Add a language → Chinese (Simplified); on Mac: System Settings → Keyboard → Input Sources → + → Chinese, Simplified → Pinyin.

MALELine 1
FEMALELine 2
MALELine 3
FEMALELine 4
MALELine 5
FEMALELine 6
Transcript — open only after you have answered
MALE听众朋友们好,今天我想带大家去走走。这条老街会说话。
FEMALE街怎么会说话呢?你是不是在开玩笑?
MALE我没开玩笑。石壁上是几十年前的广告,门口的石台被人坐得发亮,每一处都在讲自己的故事。这样说能让我们觉得它像一个活着的老朋友。
FEMALE原来是这样!听你这么一形容,整条老路都变得生动起来了。不过,现在那边还剩下几家小店呢?
MALE还有三四家做传统点心的小馆子。下周六我们一起去尝尝,还可以拍些照片,好吗?
FEMALE太好了,我也很想去感受一下那里的历史!
Words from this text广告guǎng gàoadvertisement生动shēng dòngvivid; lively传统chuán tǒngtraditional; tradition历史lì shǐhistory
Language and persuasion5 marks · speech
AUDIO
How does the candidate use parallel structure and repetition to make the speech convincing?5
How to answer. Five marks means naming the two techniques, quoting them, and saying what each does for the audience.
Model answer — open after you have written yours
the answer itselfevidence from the textwhy it mattersties it together

The candidate makes his speech convincing by combining parallel structure and repetition to project decisive leadership and dependable commitment. He uses parallel structure when detailing his pledges with 'if you elect me, I will return the lunch break to students, I will put the suggestion box back in the hallway, and I will ensure every inquiry receives a response', and emphasizes his determination through the repetition of 'a promise made is a promise kept, a promise made is a promise kept!' The balanced clauses establish an energetic, well-organized rhythm that makes his practical solutions to student concerns seem achievable, while the repeated slogan directly reassures listeners of his integrity and accountability. By pairing structured policies with emphatic reiteration, the speaker inspires confidence and persuades the audience that he will actively deliver on his promises.

Dictation — listen and type what you hear

Replay the audio above as often as you need, and type each line as you hear it. Punctuation and spaces are ignored, so you only need the characters. You need Chinese input switched on — on Windows: Settings → Time & language → Language & region → Add a language → Chinese (Simplified); on Mac: System Settings → Keyboard → Input Sources → + → Chinese, Simplified → Pinyin.

MALELine 1
Transcript — open only after you have answered
MALE各位同学好!今天我来竞选学生会主席。我知道大家平时学习很辛苦,压力也很大。大家经常抱怨午休时间太短,所以我要做出改变。如果你们选我,我会把午休还给同学,我会把意见箱放回楼道,我会让每一次提问都有答复。有人觉得这些事情很难办,有人觉得我们没有时间,但是我不怕困难。我知道大家关心什么。在两个星期以内,我一定解决三个主要问题。只要大家支持我,我们就能成功。说到做到,说到做到!请大家支持我!
Words from this text竞选jìng xuǎnto run for (election)抱怨bào yuànto complain意见箱yì jiàn xiāngsuggestion box答复dá fùanswer / response
Language and persuasion5 marks · dialogue
AUDIO
How does the speaker use contrast and figures to explain his decision?5
How to answer. Two techniques, each with what it shows about his reasons. The contrast is city against home town; the figures are about how many hours and how much he earns now.
Model answer — open after you have written yours
the answer itselfevidence from the textwhy it mattersties it together

The speaker uses stark contrasts between his past city life and his current hometown routine alongside precise numerical figures to justify his decision as a choice for a happier, more balanced lifestyle. He compares his former grueling schedule with his present circumstances using concrete numbers, noting that his daily commute has decreased from 'two hours' to just 'seven minutes', his workday no longer involves working overtime until '10:00 pm' but instead finishes at '5:00 pm', and he no longer pays '3,000 yuan' for a cramped room of only '15 square metres'. These figures demonstrate that despite his income being 'halved', eliminating excessive city rent allows him to save '2,000 yuan' each month, while the vast reduction in working and travel hours gives him the freedom to eat dinner with his parents every evening and jog with friends on weekends. By contrasting the exhausting pressures of the metropolis with the tangible personal and financial benefits of running a family shop, he validates that his life is far more 'relaxed' and 'happy', clearly explaining why he feels 'not a pity at all' about leaving the city.

Dictation — listen and type what you hear

Replay the audio above as often as you need, and type each line as you hear it. Punctuation and spaces are ignored, so you only need the characters. You need Chinese input switched on — on Windows: Settings → Time & language → Language & region → Add a language → Chinese (Simplified); on Mac: System Settings → Keyboard → Input Sources → + → Chinese, Simplified → Pinyin.

MALELine 1
MALELine 2
Transcript — open only after you have answered
MALE在城里我每天通勤两个小时,回到这儿七分钟就到店里。钱少一些,可是晚上能陪我爸妈吃饭。你问我不可惜吗?我一点儿也不可惜。
MALE以前在城里,每个月房租就要三千块,每天还要加班到半夜十点,住的房间只有小小的十五平方米。现在我和家人一起打理小店,早上八点开门,下午五点就关门了。虽然工资比以前少了一半,但是每个月能存下两千块,而且周末还可以和几个好朋友去公园跑步。这样的生活让我觉得很轻松,也很开心。
Words from this text通勤tōng qínto commute可惜kě xīa pity; regrettable房租fáng zūrent (for a house or room)打理dǎ lǐto manage; to look after
Language and persuasion4 marks · advertisement
AUDIO
Which words in the advertisement appeal to the listener's feelings? What effect do they have?4
How to answer. Pick out the feeling words and the scene, then say what picture or mood they create for the listener.
Model answer — open after you have written yours
the answer itselfevidence from the textwhy it mattersties it together

The advertisement appeals to the listener's feelings through evocative emotional words such as 'especially peaceful', 'truly relax', 'peace of mind', and 'refreshed'. These are paired with sensory imagery, contrasting the 'noisy city' with a serene early morning lake that is 'like a mirror' and nights where 'only the sound of wind' can be heard. This deliberate contrast creates an atmosphere of deep tranquility and restorative calm, directly addressing the listener's fatigue from daily life. Consequently, it effectively convinces overworked listeners that staying at the lakeside guesthouse will allow them to 'leave a week's tiredness behind' and return home emotionally rejuvenated.

Dictation — listen and type what you hear

Replay the audio above as often as you need, and type each line as you hear it. Punctuation and spaces are ignored, so you only need the characters. You need Chinese input switched on — on Windows: Settings → Time & language → Language & region → Add a language → Chinese (Simplified); on Mac: System Settings → Keyboard → Input Sources → + → Chinese, Simplified → Pinyin.

FEMALELine 1
MALELine 2
FEMALELine 3
MALELine 4
FEMALELine 5
MALELine 6
Transcript — open only after you have answered
FEMALE清早的湖面像一面镜子,让人心里特别平静。我们的湖边民宿只有六间客房,离开吵闹的城市,能让你真正放松。
MALE听起来真好!不过开车去会不会太远?住两个晚上是不是太贵了?
FEMALE一点都不远,开车只要一个小时,价格十分便宜。这里晚上只有风声,让人睡得特别安心。
MALE太好了!我最近工作太忙了,正打算周末找个安静的地方好好休息。
FEMALE快来吧,把一周的累留在这儿,带一身轻松回家。
MALE好,那我今天就去订一间房,我们周六一早就出发!
Words from this text平静píng jìngcalm, peaceful放松fàng sōngto relax, relaxation安心ān xīnat ease, with peace of mind轻松qīng sōngrelaxed, lighthearted